Cheetos | Project T.P.
What's more mischievous than toilet papering someone's house on Halloween? Toilet papering the entire planet. So that’s precisely what Project TP set out to do.
With the help of Google Maps, we created a website that allowed users to find any location and then call in Chester Cheetah to cover it in digital toilet paper.
A simple idea that spread like two ply amongst friends, families, and enemies. Weekly missions we're posted on Facebook and Twitter.
Awards: FWA site of the day, FITC finalist, Google Creative Sandbox, Creativity Top 5 Most Creative Ads, Creativity pick of the day
Case Study:
Site walkthrough:
Stills:
Posters:
Prize packages:
