The new Cheetos campaign is all about play. That’s why we made their latest commercial turn into a game on YouTube.
Viewers can launch Cheetos from their phones into the YouTube video playing on their desktop. This is Youtube's first second-screen experience.
Awards: FWA site of the day, Google Creative Sandbox, SF Addys - gold, regional Addys - gold, FITC finalist
Case Study:
Cheetahpult :30
Stills: