• Work
  • About
felipe lima - art & creative direction
  • Work
  • About

Cheetos | Cheetahpult

The new Cheetos campaign is all about play. That’s why we made their latest commercial turn into a game on YouTube. 
Viewers can launch Cheetos from their phones into the YouTube video playing on their desktop. This is Youtube's first second-screen experience.

Awards: FWA site of the day, Google Creative Sandbox, SF Addys - gold, regional Addys - gold, FITC finalist 

Case Study:

Cheetahpult :30

Stills:

078_950.jpg
082_950.jpg
085_950.jpg
005_o.jpg
006_o.jpg
007_o.jpg
008_o.jpg
009_o.jpg
081_950.jpg

Powered by Squarespace.